Why We Need a Social Network Specifically for Social Purpose? 

Facebook, Instagram, Pinterest, Snapchat, and many more; today, there are more social media platforms on the web than we can track. The question which then arises is why go for another one?  Why we need a social network specifically for social purpose?

Without wasting any more time, let us dive right in to find out.

1. To Demonstrate Your Social Purpose in One Single Place

Let us talk about the first and the most important reason behind having a social purpose platform. It is to demonstrate your social purpose in one single place. On other famous social platforms, you are restricted and can only connect with other people supporting the same cause as you. But on social purpose platforms, you can do this and much more in one single place. You can demonstrate your social purpose, let the world know what matters to you the most, and which social causes are close to your heart. Additionally, you can tell them what organisations and causes you give to, support, or invest in, etc.

 

2. To Make Connections with People and Organisations Having a Purpose  

With technology reaching remote parts of the world, more people have internet access. They are spending their free time on social media platforms like Facebook, YouTube, and Instagram. But it is difficult for nonprofits and social enterprises to reach out to people having a social purpose on these sites as they are very vast. Billions of people use these platforms monthly.   

So, there is a need for a social networking platform dedicated to making connections with people that want to make a difference in the world. Atb.world is one such social purpose platform. It is helping people and organisations connect and share their impact stories, away from the noise and manipulations of the mainstream platforms. It gives people and organisations a great new way to dynamically link their bios and stories to causes, to help them maximise their reach, resources and impact.

 

3. To Build Transparent and Trusting Relationships

A social network focused on social purpose will allow people and businesses having corporate responsibility to build mutual trust and engagement with like-minded people. Through it, you or your organisation can show your authentic self and help people see for themselves the difference your charity or organisation is making in society. Through a social purpose platform, you will be able to convey to your followers that you are all in for giving back to society and not just about making a profit. It will strengthen your bond with them and help win their trust. Remember that it won’t convince people to donate to your cause instantly, but it will help build a strong relationship that may result in donations down the line.

It is worth mentioning that businesses and people using social purpose platforms should project their true self as they can spot those businesses who are putting a PR from miles away. If what you are showing people does not align with you or your business’s core values, people will stop trusting you and not contribute to your cause. 

 

4. To Have Two-way Conversations with People Who Share the Same Social Mission as You  

Businesses having a social responsibility will get a platform specifically made for social purpose where they can engage with consumers and get to know them better. Using social purpose platform, they can directly engage with people who support or believe in the same cause. They can get feedback directly on the forum on what they are doing right or what can be improved. It will create and build loyal relationships.  They will, over time, promote your charity, spread awareness and ultimately attract volunteers and donations.  

 

5. To keep Your Supporters, Customers, Employees & Suppliers Engaged and Updated on Your Social Purpose 

A social purpose network is an excellent platform to keep your supporters engaged and updated on your cause. You could work on causes to create public value while constantly improving your supporters’ knowledge and understanding of the various issues. You can also provide them with valuable information like facts, figures and blog posts to educate them. It will help your organisation attract new followers, and increase volunteers. Moreover, people will want to donate towards your cause. They will understand how your organisation works, which problems it solves, etc.   

 

6. To Donate and Raise Funds Easily for Causes that You Support 

Last but not least is the ability to donate and raise funds easily. People have to go to websites of different sites of NGOs or organisations that they support. But on social purpose network, people from around the world can donate to any organisation they support.  Not only this. They can also raise funds for the same.

For example, in Atb.world, on your individual profile, you can enable visitors to your profile. There they can see which charities and causes you support, letting them donate or volunteer right from your profile.  

 

Conclusion  

A social purpose platform will help individuals and organisations connect with their supporters, build relationships with them, and interact with them one-on-one. It will also allow people to stay updated about causes that they believe in and donate to them directly.

Looking for a social purpose platform where you can connect with people, organisations, and causes that you support? Join Atb.world today and connect with the whole community.  

Originally Sourced: https://atb.world/blog/why-we-need-a-social-network-specifically-for-social-purpose/

 

Nonprofit Storytelling: Why Use it for Social Change?

Many NGOs and nonprofit organisations have started using nonprofit storytelling to tell the world how they are making the world a better place. It helps them connect with the readers on a deeper level. But do you know that you can use nonprofit storytelling to inspire others and bring social change? You may ask why use nonprofit storytelling to bring social change? Let us find out.  

Studies Point Out that it Works  

Nonprofit storytelling has the power to evoke the emotions of people. There are many examples where organisations that used storytelling saw a positive impact. People connect to such stories as if they were their own stories. It motivates people to join the cause you are lending your support to.   

In research by Paul J. Zak, Founding Director of the Center for Neuroeconomics Studies, he found that people listening to a story having a dramatic arc release oxytocin, a neurochemical associated with empathy. It also motivates cooperation with others by enhancing our ability to experience the emotions of others. It, in turn, prompts people to be more generous, helping organisations working for a social change get more donations.  

Help Build Community  

In today’s era, where you can get lots of information through just the click of a button, it becomes essential to stay afloat among the sea of irrelevant content. So, the question remains, how to make yourself or your NGOs distinguishable from others. Nonprofit storytelling is a simple answer to this question. If you consistently keep using nonprofit storytelling to bring social change along your way, you will build a strong community of people who believe in what you do. As your community grows, your cause will also gain momentum.  

People Connect More with Other’s Stories   

 Statistics or facts from credible sources play a role in convincing people to take some action, but they are not as powerful as stories that bring out emotions. People respond to stories. Once you find people that share the same vision as you, they will help you make the world a better place. With nonprofit storytelling, you can show people the impact you are making rather than just telling them about it. For example, Women for Women International connects with people because they employ storytelling and share how they have impacted women in real life.   

Help Movements Gain Momentum  

If a person shared merely facts and statics, it wouldn’t move people to tears, forcing them to think about bringing a change. But if someone narrates personal experience or someone else’s experience and resonates with the masses, the movement may gain momentum. The same thing happened after George Floyd was killed because of police atrocities in the US. What started as a small protest against his killing snowballed into a mass movement for equal rights for African Americans who are targeted way out of proportion to their total numbers in the US population. Though the road to equal rights is a long one, the movement has gained momentum with the recent incident.  

Because it Creates a Sense of Urgency  

 We, humans, tend to leave everything to the last moment. Most of us feel we are productive only when the deadline is near. While it is acceptable to work when you feel the most productive, and under pressure, the same cannot be said when trying to create social impact. You cannot leave anything to the last minute. Storytelling for nonprofits helps you overcome this problem.  

It urges the masses to act fast. For example, you can tell through your story that someone needs help and need it soon. If you are talking about a cause you support, mention the countdown to when the campaign for that cause ends. When there is a sense of urgency, people are more likely to act and donate or volunteer for a cause. In addition, you can also mention in the story the consequences if nothing is done. It will be very effective, and you will see an overwhelming response.  

Takeaway   

Nonprofit storytelling is effective in bringing social change. It also helps build communities, and make people feel connected to the cause the nonprofits endorse. In addition, it creates a sense of urgency and helps social movements gain momentum.   

Now that you know why you need to use nonprofit storytelling for social change, start sharing your story. If you haven’t joined Atb.world- a  social purpose platform, join it now to share your story!!  

Originally Sourced: https://atb.world/blog/nonprofit-storytelling-why-use-it-for-social-change/

Social Purpose: 5 Reasons Why Your Business Needs to Have One

  

Businesses that have a social purpose stand out in today's world. Apart from earning profits for the company, other factors contribute equally towards making a business successful. One such factor is fulfilling social and moral responsibilities. Companies that stay committed to their social responsibility and fulfil their social and moral duties have quite an edge over companies that do not.  

  

Having a social purpose is not just limited to big organisations. Small business ventures often live and breathe with the implicit goal of helping others and protecting the planet.  

  

Apart from giving you the satisfaction of having done something for society, there are 5 other reasons why your business needs to have a social purpose.  

  

1. Employees are Highly Satisfied 

Not every employee is drawn towards attractive pay cheques or salaries. Other factors equally play a significant role, and one such factor is social purpose. Hence, having a social purpose for your company will make the employees feel that they are contributing to society and feel self-driven to work with you. As a result, a feeling of satisfaction will develop among them.   

  

2. Improves Your Financial Performance         

It has been found that companies who incorporate social purpose activities tend to give better financial performance and growth in comparison to the organisations that focus primarily on profit-making.  

  

3. Ensures Your Sustainability  

You can seek a lot of attention from investors to fund your organisation, as investors today are increasingly driven towards companies with a social purpose. With a genuine social purpose, and staying committed to creating a positive social impact, there is no stopping you from standing out among the sea of companies looking for investors.   

  

4. Attract New Customers and Retain Old Ones   

Companies that exist to do something for society not only benefits the community but create a good name for the company as well. By committing to a social purpose, you can make a positive impact on the customers. All you need is to build their trust and stay committed to the social purpose that you serve. It will help you attract new customers and retain old ones. 

  

5. Helps You to Draw Inspiration  

Customers feel highly associated with you when you share the social purpose of your business with them. It helps to build a connection between you and the customer. It works to and fro; you share your social purpose with them, and in return, they will share their passion and interest with you.   

  

Takeaway

Putting social purpose at the heart of your business benefits all your stakeholders – from customers and employees to your shareholders. Put your social purpose on display to inspire and attract them all by demonstrating your social impact on Atb.world.

Also Read This -  5 Reasons Why Your Business Needs a Social Purpose

How Can Storytelling Create Social Change?

   

 We all have heard stories in our childhood from our grandparents and parents. They have become an important part of our childhood. In fact, there are stories within each one of us that are often left unsaid because we think that who will listen to our story or what will change if we tell our stories?   

   

What we often forget is that stories are a powerful medium through which many great changes took place. They can inspire people and lit the spark of movements that have snowballed into great revolutions.  

   

Example of Storytelling that Brought Social Change  

   

There are so many stories around us that have the potential to bring social change to the world. While we get to know some stories because of ordinary people who chose to be storytellers, many stories are waiting to be found.  

   

One such example of impactful storytelling is that of Malala Yousafzai. Though not a professional, she took the role of a storyteller and gave her voice to millions of girls in Pakistan who had no right to education. As her story gained momentum and more people joined her cause, she got success. It was because of her only that Pakistan passed the Right to Education Bill in 2012. The bill guaranteed that all children (between 5-16) have access to free education.    

   

Imagine what would have happened if Malala thought that her voice would have no impact? Many girls in Pakistan would still be deprived of their right to education. It only strengthens the belief that storytelling is a powerful tool for bringing positive social change to the world.  

   

How you can create social impact through storytelling  

   

We may not realise it, but deep in our hearts, we all are creative storytellers. Whether we narrate an exciting event to our friend or tell the plot of a movie in our own way, we are doing storytelling.   

   

Many people want to speak out and tell their story but are stopped by the fear of public speaking. What they forget is that storytelling is not limited to speaking in front of everyone on the stage. You can even write your story. If you are one of them, then Atb.world is just for you. As a social purpose platform, Atb.world allows you to share your stories and connect with organisations or causes you believe in.   

   

If you think you have stories that inspire and have the power to pull at people's emotions and grab their attention, join Atb.world and share your story.   

   

   

  

 

 

Telling Your Story on Atb.world

Atb.world is dedicated to letting you share purposeful stories that you cherish and that show how your social purpose actions help to make a difference to someone else’s life. You can link your stories to your Causes, charitable interests, the United Nations global goals (SDG’s), and more.

The following are the main ways in which you can share your stories on Atb.world. Click the blue +Add button in the bottom right of your screen to get to the content menu to choose from.

 

Post Updates

Updates let you share information with your followers and connections about what you are doing, or even about actions you want them to take. These can include text, images, videos, embeds, polls, etc. You can link your updates to a cause, collection or event, and to related charitable interests and SDG’s. People viewing your updates can like, comment, share, repost and embed them, including to other social media networks, messaging services and via email.

To add an update, click the +Add button and select Update.

 

Add Chapters

Chapters are our core storytelling feature. They enable you to add to your social purpose story at any time. You can add an unlimited number of chapters, and they can be about you or about others who are not able to share their stories themselves

Chapters can be a short or extended Bio (about me), a Story (or article), an Opinion, or a Goal (aspiration). Add dates to your chapters as a reference in time and so you and others can follow your story’s timeline and intersections. Link your chapters to Organisations and Collections you are connected with to create virtually limitless books of stories with others.

To add a chapter, click the +Add button and select Chapter.

Once you have added a chapter, you can link it to any number of organisations or collections. Click here to learn more about linking your chapters.

 

Add Snippets

Snippets are single pieces of information relating to your achievements, experience, accreditations, awards, job roles, etc. You can link them to the organisations they relate to, as well as tagging them with relevant SDG’s, industries or charitable interests. Add dates to your snippets as a reference in time and so you can include in your instant story timeline.

To add a snippet, click the +Add button and select Snippet.

 

Originally Sourced: https://atb.world/blog/telling-your-story-on-atb-world/